About XInfer.AI
XInfer.AI is the merchant's AI agent for the agentic commerce era. We turn your business knowledge into an intelligent agent that talks to your customers — and acts for your business — across chat, voice, phone, SMS, and mobile apps.
What We Do
Most business websites are still static. Customers browse pages, scan FAQs, and leave when they cannot find what they need.
XInfer.AI changes that.
We take your website, product catalog, and business knowledge and build a single AI agent that can talk to your customers — through chat, voice, phone, SMS, and native mobile apps. It answers questions, recommends products, guides purchases, and handles support, all grounded in what your business actually offers.
One AI that understands your business. Available everywhere your customers are.
From Information to Guidance
The internet does not have an information shortage. It has an information overload problem.
Customers do not want to read every product page, compare every spec, or dig through FAQs. They want to know what matters to them, right now.
XInfer.AI is built around this idea. Instead of pushing more content at customers, we give them an AI agent that listens, understands what they need, and guides them to the right answer — with just enough knowledge, not all of it.
Conversations, Not Silence
Product pages do not talk back. But customers have questions, preferences, and context that a static page will never capture.
XInfer.AI turns silent product pages into AI-powered conversations. Whether through text or voice, customers can ask questions naturally and get real answers grounded in your actual business knowledge.
Voice is not an afterthought. We treat it as a first-class experience — from browser-based voice chat to phone agents to AudioSpotlight, our two-voice format that brings product and business content to life in under two minutes.
One Platform, Every Touchpoint
XInfer.AI is not a widget you add to a website. It is a complete platform.
- XInfer Web — AI-powered assistant in any browser
- XInfer Agent — native mobile app for your customers on iOS and Android
- XInfer Ops — real-time operations dashboard for your staff
- XInfer Admin — full control over your AI agent, catalog, and settings
Train your AI once. Your customers and staff use it everywhere — on the web, on their phones, over the phone, or by text.
Why XInfer.AI Is Different
Grounded in your knowledge. The AI is trained on your actual website, catalog, and policies — not generic data.
Live in minutes. No months-long custom AI projects. Businesses launch with the content they already have.
One AI, every channel. Chat, voice, phone, SMS, and mobile apps — all powered by the same AI agent. Every improvement benefits every channel.
A complete platform. Customer-facing apps, staff operations tools, and admin controls — all built together, not bolted on.
Built for Agentic Commerce
Commerce is shifting from discovery to execution. AI agents no longer just recommend — they compare, decide, and complete purchases. More and more buying journeys now begin inside AI assistants like ChatGPT, Gemini, and Perplexity, and a new protocol stack is forming so those agents can transact:
- MCP (Model Context Protocol) defines what an agent can read and call.
- ACP (Agentic Commerce Protocol, from OpenAI and Stripe) defines how an agent runs a checkout.
- AP2 (Agent Payments Protocol, from Google) cryptographically witnesses the buyer's intent and the merchant's charge.
- UCP (Universal Commerce Protocol) aims to standardize the full journey, from discovery to post-purchase.
Nearly all of that energy is on the buyer's side — agents that shop for the customer. But every business still needs an agent of its own: one that represents the business, knows its catalog, menus, and policies cold, and serves customers directly across the channels they already use — while staying ready to interoperate with the buyer-side agents that are becoming the new storefront.
That is what XInfer.AI builds: the merchant's agent for the agentic era.
And we build it around the hardest problem in agentic commerce — trust. The moment an agent takes an order or moves money, a probabilistic model cannot be the thing that decides. XInfer separates narration from decision: the language model runs the conversation, but a deterministic core makes every consequential call — which contact to use, whether to place the order, whether a charge already happened. It is the same principle the new payment standards reach for with cryptographically witnessed mandates — accountability you can verify, not just fluency you hope holds.
Our Vision
We believe the way businesses communicate with customers online is fundamentally changing.
Static pages and search bars are giving way to natural conversations. Text is expanding into voice. Websites are becoming listeners, not just presenters.
Every business — regardless of size — should be able to offer an AI agent that truly understands its products, services, and customers. One that can listen, guide, and help across every channel where customers already communicate.
That is what we are building at XInfer.AI.
The Founder
XInfer.AI is built by Sam Wen, founder and CEO of Live Inference LLC.
Sam has spent more than 25 years building large-scale software and cloud systems — as CTO at Seawolf Technologies and lead DevOps engineer at Ritani — and holds a master's in Computer Science from Stony Brook University. XInfer.AI is where that engineering background meets AI: practical, grounded agents that businesses can trust in production, not demos that fall apart at checkout.
He writes regularly on agentic commerce — the anatomy of an AI checkout, voice as the most natural commerce channel, and building agents around guidance instead of information overload.
Connect with Sam on LinkedIn.